New Delhi. Keeping in mind the lack of customers in the showrooms due to Corona virus and lockdown in the country, the country’s largest two wheeler manufacturer Hero MotoCorp (Hero MotoCorp) launched its first fully digital showroom (Fully digital showroom) to launch the startup Adloyd (Adloid) has contracted with. Know Automobile Manufacturers (automobile manufacturers ) digital availability (digital presence) so that he can deal with customers online.
Adloid has added many features to it including Hotspot, Hero’s Product Configurator (HPC), Remote Sales Assistant and many more. The company said in a statement that this technology is revolutionizing the digital shopping experience. Recently it was also used by Tata Motors for the launch of its flagship products.
Adloid has also put forward such advances in which customers will be able to see the difference between different variants, get them customized and color options as well before buying. That is, the feeling that we do by going to the showroom, we will be able to do it in virtual too, that too from the comfort of sitting at home.
Creating a Digital Buying Journey
Vikas Malhotra, Head Business Solutions & Support, Hero MotoCorp says, “At Hero MotoCorp, we are creating a digital buying journey for our products, for which we were looking for an association. Adloid A highly skilled team has provided a truly world-class solution for Virtual Showroom, Product Configurator and Augmented Reality (AR) experience for our product portfolio.
Augmented reality will change experience
Kanav Singla, Founder and Chief, Adloy says that now with customers turning to digital platforms before buying vehicles, automakers are building digital platforms for their businesses in partnership with various startups. Augmented reality has helped in how we can make our presence felt among people without coming in direct contact. Hero Moto Corp is one such example where we are working to change the way people buy and experience. There will be a platform to buy products online and that too without going to the showroom.